Great Brands Make a Home;
In Never-Ending
Adventure
We matchmake brands & authors
At TWA, we believe great copywriting just means great writing. That’s why we matchmake brands with publishing playwrights, poets and novelists.
Why we MatchmakeOur Services
Romance, lust or plain 'ol habit
Pen our oeuvre - we want the romance of the century with a published author
At this level, your brand is their morning star. Their mystery. Their treasure chest.
Think ToV consulting & ownership like you've never heard it: a fragrance brand may suggest a language of nettle & bast, the colloquialisms of a Lincolnian woad farm; a watchmaker? Alexendrines
Think all the normal things a copy house does; now think all the not normal things we could do on top
Think - does my copywriter knows what an alexendrine is?
In this retainer-based model, we matchmake. Manage. Execute. Deploy.
Silly Stunts - we want a summer fling with a published author
At this level, the medium is the message. Make waves. Ride waves. Land ashore and watch the beach folk flock and gaggle.
Think of posting you teamed up with the winner of the X and/or Y prize to deliver a 12-part novelette, appended to your monthly veg box, subscription email, et al.
Think text-based art. Feats of digital storytelling. Ways of reaching your customers outside the frame of persuasion.
Think big - then tell us what you thought
In this project-based model, we can lead or follow in ideation. The point is being seen doing something worthy of press, eyeballs, clicks and adoration.
Bookworm in the corner - we want you in the room
We’re part of the furniture. A mirror which opines, ‘trim here, let out there, that adjective is unbecoming’
Think a sage voice when the performance marketing team say everything should be described as a "bonanza" for a +0.05% CTR
Think of not having to talk to me when you want that creative pruned
Think what you could do with an author on speed dial
In this retainer-based model, your writer's part of the team, with a line back to HQ whenever needed.
Why we matchmake brands and authors
The promise of a luxury brand is a promise about personhood.
Notice I said the promise of a luxury brand.
The promise of a luxury company or product may be a mix of the tangible and the intangible: a perception of reliability, a measure of durability, a thread count lost on all but the most princess-soft skin.
Brands, however, are things with values. They are playful or mature. Meticulous or chripy.
A brand then is a service or product range personified.
So far so good in brand copywriting 101.
Why then a prize-winning poet and not a workaday copy jockey or even LLM from whom the aforementioned are increasingly indistinguishable.
Let’s put our cards on the table
At TWA, we believe writers have always been the better smiths of personhood.
It’s in the love of language. The fine-grained control of rhythm, sibilance and suggestion.
Only a writer could pen
‘the whirligig of time brings in his revenges’
Shakespeare, Twelfth Night
Notice how the airier (/I/) sound in Whirligig sets up the denser, tightening consonance of the /z/ and /d/ sounds of brings, his and -enges. Notice how this constriction quickens the pulse. As things tighten phonically we think ‘oh dear, he truly is bringing in his revenges.’
‘Stepping into the [redacted] Hotel feels like uncovering a hidden gem. ’
From the portfolio of an actual luxury copywriter
Notice the shameless deployment a cliché worn bare. Notice the familiarity. You have read this 1000 times before.
In short then, we believe that when the promise of your brand, the promise of your personhood, hangs on the choice of an adjective, the pace of a rhythm, an evocation of place, you’re better off with someone who’s lost sleep over sibilance.
The kind of linguistic freak who has to know why brings, his and enges works.
You're not better off being the one millionth uncovered gem, timeless style or best-kept secret.
You’re now probably thinking at least one of the following:
I bet an LLM could do it:
TWA vs ChatGPTShakespeare's all well and good, but who have you got batting for you?
Take a look:
Isn't there some even more verbose pseudo-intellectual argument for using writers in place of copywriters? Why yes.
What you get
Something new; something old; something
A 100% - unique approach to talent and service
Know that - somewhere - at 3am, this year’s hot young poet has shot out of bed upon realising there’s some gorgeous assonance to be had between the alloys that make up your bike frame and the trails your riders love.
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Backed up by tried-and-tested methods
We're breaking the mould...where it's weak. Bedrock practices such as voice of customer research, persona development, and all the other product-brand-and-business delving are here served alongside our unique value proposition.
Deployed with tantric flexability
We work with in-house marketing functions, agencies, do-it-all owners and project-partners. Whether you'd like to sprinkle panache or imbibe a truer voice at your deepest root, we can bend, curl or jump to meet you.
