Our Services

The Pen Our Oeuvre model sees you matchmade with a publishing author, backed by TWA strategy and execution. This package includes all standard forms of content creation alongside strategic analysis and planning.

You may work with your writer as a brand and content leader alone or combine with channel marketing services.

This package may be delivered to clients directly or through an agency partner.

• Tone-of-voice consultation and workshopping: we are able offer much richer, linguistically flexible tone-of-voice work, building usage rules and guidelines underpinned by the analysis of language found in postgraduate stylistics programmes and the instincts of any great writer. This extends to tone-of-voice auditing and guardianship, core messaging and tagline work and brand story development.
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• Content creation for web and offline channels: we offer our unique service across all standard copy channels. This includes website, email and social media copy; print, brochure and packaging copy.
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• Content creation for alternate message platforms: We also offer services accross broader messaing platforms. Scriptwriting; subscription stories; brand origin stories, manifestos and mastheads; longform product stories and anything else we can dream up together.
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• Customer research: We bring many of the skills of a standard copy agency. Voice of customer research, persona development, competitor messaging audits.
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• Strategic development: Depending on your requirements, we're able to build a comprehensive content strategy, mapping commercial objectives to messages and ultimately content types. From business needs to editorial calendar, bringing knowledge of how to leverage our unique service.  
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• Channel marketing execution: If you do not have in-house capacity, we can bring expertise at the campaign execution stage: Google Ads, LinkedIn, Meta etc.

The Silly Stunts model is designed to allow partners to flex our muscles. These short-run projects and campaigns are built around the chic of working with a published author. Focussing on social campaigns, unique digital assets or product augmentation, work undertaken via this model can be ideated collaboratively or with one side taking the reigns. 

This package may be delivered to clients directly or through an agency partner.

• One-off digital and social campaign partnerships: leverage the PR potential of working with prize-winning author the digital channels; unique campaigns delivered via social platforms and your own digital communications.
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• One-off text-based art or product augmentation partnerships: integrate the stunt with your product range; package writing, product engraving and text-based art installations delivered in partnership with our experiential marketing network. These projects may be combined with digital campaigns for maximum reach.
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• Commissioned texts: longform product stories, brand manifestos and other commissioned text types. This service presents the opportunity to explore uniquely authored content types outside the frame of a campaign.  
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• Brand consultations: Tone-of-voice consultations and audits, core messaging consultations and audits.
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• In-person workshops: Tone-of-voice and messaging workshops delivered in person depending on location.
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The Bookworm in The Corner model is based on the notion that you might like to simply augment your existing marketing function with the unique skills offered by a published playwright, poet or novelist. In this model, we are present during the onboarding stage and background management, but the relationship you forge is yours. 

This package may be delivered to clients directly or through an agency partner.

• Onboarding and matchmaking: we'll be heavily involved in the initial matchmaking and onboarding process, picking a writer whose range best suits your brands and objectives, establishing ongoing deliverables, management structures, and ensuring your pick is properly embedded into your marketing and communications function.
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• Collaborative management: although you'll set the agenda, we'll help ensure both you and your writer are adequately supported to ensure the relationship's value is delivered.

• Collaborative review: we can help structure performance and other reviews in a way that suit both parties and highlight developmental opportunities.
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• Optional strategic involvement: Though this package is structured around offering a publishing playwright, poet or novelist as a long-term partner under your direction, we don't want you to feel cast off. We are available to offer guidance on a scaled-down basis.  
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