Information;
Identity...
I love it
We matchmake brands and authors; B2B & B2B
B2B tech brands have a problem in common. Dry topics can mean dry content. And the brains XX make a splash aren't code and cloud friendly. We pair a 100% unique approach to talent and service with a near decade’s experience in the tech industry.
For B2C brands, our offer is the same across sectors. Your brand matchmade with a leading author for copy that zings, sings and squeals.
Tech brands we work with
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Start-ups and scale ups - we'll be your lily pad
We help launch and scale SMBs, products and service-based agencies with revenues between <1-15 million in the tech sector.
ToV, branding and identity consulting and delivery
Website creation and marketing materials
Strategic assessment of content ecosystems across search, social and paid media
What do you get when you cross prize-winning authors with a founder 5+ years in B2B technology? A value proposition that's bloody hard to articulate.
If you're in the market for a new take on brand identity and a safe pair of hands in communications for technology, you've come to the right place.
B2C mega stars - we'll be your eyeliner
From microcopy to macro pivots, we bring a 100% approach to talent and service, matchmaking tech brands or their agencies with published and prize-winning authors.
Be matchmade with a poet, playwright or novelist for a brand voice guardian like no other: think a pitch shift way outside the vocal range of your friendly neighbourhood agency
Team up with a leading author for a one-off attention-grabber: think tankas of affirmation each kilometre ran on a Straver eqaulvanlent; a story told in the 12 chapters of your SaaS product's subscription
Work with your writer however you want; think whatever you’re thinking right now, then tell us
From brand consulting to stunts on social media, you'll have never sounded so much like yourself.
B2B distant stars - we'll close the gap
Your light burns bright, but it can take a while to reach people. We pair a knowledge of voice with a great track record in B2B tech communications.
Branding and communications consulting
Content strategy and execution
Whitepaper creation and content ecosystem analysis
What makes a great piece content is depth, pitch and how it's launched. We do all three.
Why we matchmake tech brands and authors
The promise of a luxury brand is a promise about personhood.
Notice I said the promise of a luxury brand.
The promise of a luxury company or product may be a mix of the tangible and the numinous:a perception of reliability; a measure of durability, a thread count lost on all but the mostprincess-so skin.
Brands, however, are things with values. They are playful or mature. Meticulous or chirpy.
A brand then is a service or product range personified.
So far so good in brand copywriting 101.
Why then a prize-winning poet and not a workaday copy jockey or even LLM from whom the aforementioned jockeys are increasingly indistinguishable.
Let’s put our cards on the table
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At TWA, we believe writers have always been the better smiths of personhood.
It’s in the love of language. The fine-grained control of rhythm, sibilance and suggestion.
Only a writer could pen
‘the whirligig of time brings in his revenges’
Shakespear, the 12th night
Notice how the airier (/I/) sound in Whirligig sets up the denser, tightening consonance of the /z/ and /d/ sounds of brings, his and -enges. Notice how this constriction quickens the pulse. As things tighten phonically we think ‘oh dear, he truly is bringing in his revenges.’
‘latest and greatest’
From the website of a global luxury brand.
Notice the phonetic symmetry of latest and greatest. Notice the familiarity. You have read this 1000 times before.
In short then, we believe that when the promise of your brand, the promise of your person hood, hangs on the choice of an adjective, the pace of a rhythm, an evocation of place, you’re better o with someone who’s lost sleep over sibilance.
The kind of linguistic freak who has to know why brings, his and enges works.
You’re not better o with someone who goes ‘gloves, g...great gloves; nailed it’
You’re now probably thinning at least one of the following:
I bet an LLM could do it TWA vs ChatGPT
TWA vs ChatGPTIsn’t half the value of a copy agency that they know what makes people click buttons etc
TWA methodologyI would really like to experience more pontifications on the ideas of brands, personhood and language
(we appreciate you may not have been thinking this until we suggest it)
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A 100% - unique approach to talent and service
We matchmake brands with prize-winning writers and deliver content types that have thus far not graced a page, screen or pamphlet.
A one-on-one - relationship with a published author
Allow your brand to become one writer’s muse. Know that - somewhere - at 3am, this year’s hot young poet has shot out of bed upon realising there’s some gorgeous assonance to be had between the alloys that make up your bike frame and the trails your riders love.
Copy that plays your customer’s heartstrings- like Eddie Van Halen
For luxury brands, the divine is in the details. Your customers want to be seduced. Intoxicated. They want their desire reflected back in them in language which accentuates the superlative. Why is it the sleekest, fastest most classic?
Meet the writers
Ava Patel won Prole Magazine’s 2021 pamphlet competition with her debut pamphlet ‘Dusk in Bloom’.
Féilim James is a writer from Dublin, Ireland. He has been funded by the Arts Council of Ireland on three occasions, including for his debut novel, Flower of Ash.
Rowan Evans is a poet, composer and sound artist whose debut collection is A Method, A Path (Bloomsbury Poetry, 2023). He received an Eric Gregory Award in 2015 and his chapbook The Last Verses of Beccán (Guillemot Press, 2019) won the Michael Marks Award for Poetry.
Boasting the fewest publications and the most seniority, founder Ned Hallett is the ugly business gristle beneath our shining face.
